Top 5 Drawing & Coloring Apps on iOS in New Zealand Q4 2022

The fourth quarter of 2022 saw interesting trends in the performance of the top 5 drawing and coloring apps on iOS in New Zealand. Here’s a detailed look at their weekly downloads, revenue, and active user metrics.

Happy Color by Numbers Game from X-Flow showed a consistent increase in weekly revenue, peaking at around $83 in mid-December. Weekly downloads varied, with a high of approximately 1.1K in the last week of December. Active users fluctuated, starting at 8K in late September and closing at around 8.1K by the end of December.

Makeup Kit - Color Mixing by Crazy Labs demonstrated a declining trend in weekly downloads, from 1.2K in early October to 390 by the end of December. Active users also saw a decrease, starting from 2.5K in early October and ending at about 1.2K in the last week of December.

Phone Case DIY, another app by Crazy Labs, experienced a similar trend. Weekly downloads started at 976 in early October, dropping to 438 by the end of December. Active users remained relatively stable, beginning at around 5.1K in late September and closing at 6.1K in the last week of December.

Color by Number：Coloring Games from Wildlife Studios saw its highest weekly revenue at $301 in early December. Downloads fluctuated, with a peak of 696 in the last week of December. Active users increased from 2.5K in late September to 2.9K by the end of December.

Color Page ASMR – Art Coloring by SayGames LTD had a notable spike in downloads at 1.6K in early October, which then tapered off to 181 by the end of December. Active users followed a similar trend, starting at 1.6K in early October and ending at 442 by late December.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit the Sensor Tower platform.